Hosting fundraising events in your cafe and offering discounts.Placing an ad in a local newspaper or university newspaper with a coupon.Joining your local chamber of commerce and attending networking events to build your local business reputation.Offering discounts to students or healthcare providers.
Infuse cafe Offline#
Offline marketing strategies for cafes include: Mix in offline marketing strategies such as promotions and local partnershipsĭigital marketing is essential for brick-and-mortar cafes, but don’t forget about the power of using offline tactics as well. With an active social media presence and website, Spoken attracts locals and visitors by showcasing their unique menu items.Ģ. Spoken Cafe in Chicago was founded by Southern natives, and they infuse Cajun flavors into their recipes and specials. Think about ways you can position your cafe and use it to your advantage – then make sure your marketing message aligns with that. Do you have tons of seating? Lots of outlets and plugs? Feature art from local painters? Do you have an open mic night? It’s important to remember that you’re selling an experience.
Start off by thinking about what distinguishes your cafe from the competition.
Infuse cafe how to#
Navigate potential marketing costs with our guide to How to Create Your Restaurant Marketing Budget.
It can be as simple as placing an advertisement in the newspaper to as complex as filming a commercial. Restaurant marketing combines search engine optimization, social media, email marketing, and reputation management. Marketing strategies differ greatly depending on industry, target demographic, resources, and location. It’s how you engage with your customers and generate demand for your products.
Infuse cafe series#
What exactly is a marketing strategy and why do you need one for your cafe?Ī restaurant marketing strategy is a series of tactics used to showcase and promote your business to customers, including communications, ads, and branding. You have strong coffee and great pastries, but you’re still looking for ways to bring in new customers.īeyond having the latest barista equipment and Wifi, it takes marketing savvy and an understanding of the community to thrive as a cafe owner.ġ in 3 restaurants won’t survive their first year - but what sets successful cafes apart from the rest? Having a solid restaurant marketing strategy, a great location, and an inviting atmosphere will lead to increased traffic.īut before we delve into specific marketing tactics for your cafe, let’s start with why you need a marketing plan. You finally did it, you accomplished your dream of opening a cafe in your neighborhood.
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