fokiherbal.blogg.se - Real estate mailings

#Real estate mailings code#

When sending out larger mail pieces, you may inadvertently mail to addresses currently on the market or to buyers already represented by an agent.

#Real estate mailings code#

The National Association of REALTORS (NAR) Code of Ethics prohibits the solicitation of business from buyers or sellers already exclusively represented by a Realtor. Make sure you include your brokerage name and address. Promote your listings with real estate marketing services & products that include direct mail marketing tools made specifically for real estate agents.

Brokerage information: Many states require a return address for unsolicited mail pieces, and in the case of real estate-related marketing, your brokerage information.

A call to action: What do you want the audience of your mailer to DO after they have read your message? Make sure you direct your audience, whether to call you to discuss home prices or put the football game schedule on the fridge.

Name, phone number, and email at a minimum.

Relevant contact information: The response rate on your postcard is guaranteed to be zero if you don’t include ways that people can reach out to you.

Make sure you leave no doubt who is behind the message that your audience is enjoying.

Headshot: Similarly, a postcard’s primary image is so important, and including your headshot is important too.

Big, bold imagery: The postcard is a visual medium, and even if your message is delivered in the text, you need to catch your recipient’s eye as your postcard is pulled from the mailbox.For example, you may want one postcard for empty nesters. Must-Have Design Elements for Your Postcards Rather than sending out general mass mailings, target your postcards to a particular demographic. Just make sure you pick a theme that is timely and appeals to a broad audience. If someone gets the football schedule from you one year, they’re more likely to accept it and make it a fixture in their kitchen again and again. Special event postcards are great because your consistency breeds effectiveness. Major sporting events, concerts, local festivals-even school calendars can be permanent fridge additions, along with your name, face, contact information, and a call to action.

Take advantage of your local area’s major events by creating a calendar of can’t-miss happenings that you can send out to all your contacts once a year.